Knowledge Base
The domains are categorized based on their levels. These are as follows:
Top-Level Domains:
The highest level of domains that are at the top-level in the DNS structure of the internet. There are several different types of TLDs, being:
- ccTLD – country code Top Level Domains [Examples: .au, .tv, .uk]
- gTLD – generic top-level Domain [Examples: .com, .net, .biz, .org]
- IDN ccTLD – internationalised country code top-level domains [Examples: Latin or special characters]
Second Level:
The combination of gTLD + ccTLD, e.g. .com.au
Third Level:
The difference between second and third level can be a little confusing. For example, hotmail.com is considered a second level domain, but hotmail.com.au would be classed as a third level.
When choosing the domain name, what is the first thing you will look for? It’s ‘relatability.’ A relatable domain is not enough to pay a premium price for it. So, what makes a Premium Domain PREMIUM? Not all short, simple, easy to remember, and catchy domain names are premium.
The question is what factors make a premium domain and how to evaluate them? Stay with us and keep reading. We will explain how you can check the worth of any domain.
When it comes to Premium Domains, there are two types available in the market. The first one is the premium domain with very high market value and is owned by either an individual or a company. Take the example of Voice.com. It was registered in 2001 and sold out for $30 million in 2019. The domain is short in length, memorable, and very relatable to the market. After it is sold for $30 million, it becomes a premium domain which is called “Aftermarket Premium Domains.”
The other kind is the domains that are premium by the registry organizations that manage the top-level extensions. These domains are available for purchase by the registrar and not owned by any individual or company. The price of these domains is much higher than any usual domain. These domains are called “Registry Premium Domains.”
There are many factors that cause a domain to become premium and highly valuable. Let’s look at each factor one by one.
Length:
The number of characters and words plays a very important role in deciding if a domain is a premium. The shorter the domain, the higher the price of the domain. A 2L or 3L domain name is considered highly valuable. It doesn’t mean long domains can’t be premium domains. Length is an important factor, but not the only factor.
Branded Keywords:
Domain names with exact phrases that people used to search on search engines are highly valuable as they become a priority for businesses. The exact word makes their prices go higher.
Uniqueness and Brandability:
One of the other most important factors for making a domain name premium is ‘Brandability.’ A domain name that can be a brand name will become a premium domain.
Buyer Interest:
Often, a buyer needs an exact word for their domain and is ready to pay any amount. When Google was first registered, it was not meant to be written for the same company, but now the brand name is worth a billion rupees.
At the Rooted, we are continually contemplating the different words, sounds, letter mixes, and attributes that contribute most to a decent business name. Following quite a while of building organizations and watching different organizations get assembled, we, at last, chose to build up a short rundown of the normal attributes that all great brands appear to have.
We concocted “attributes” that make up a decent name: rareness, length, real word/expression, alphabet, pronunciation, spelling, durability, conflicts, industry match, and general preservation. We at that point added an additional classification explicit to domain names: TLD (Top Level Domain). In this way, the domain names present at the Rooted get curated by the team of curators and experts.
The domains that are high in value due to various factors are known as Premium Domains. Mostly, Premium Domains are owned by an individual or a company. Not every domain is a premium, but when somebody considers that specific domain name more valuable than other domain names, it falls in the premium domain.
Compared to usual domain names, the premium has higher prices. There are many reasons that domain names are considered premium—the trait of being branded, length, and keywords. Good top-level domains are few primary reasons considered to make a domain name premium. Other minute reasons that are counted are using the correct spelling, passing the radio test, meaningful keywords, and the period of existence of that domain name in the market.
You can say that these reasons or traits add more points or value to domain names. A buyer will make sure that if a domain name is a premium, it must own these traits. Thus, we briefly say that premium domain names are short, easy to spell, memorable, understandable, and must end in a top-level domain, that is, .com. If a domain name grabs more traffic to the site, then it is premium.
Like every human has a name to get identified among billions of other people. A domain name is your website’s identity that makes it identifiable among billions of other web pages on the internet. A domain name is like an address that visitors typed in the search bar to reach your website.
Let us explain it with a simple example, consider the website is a house, and to reach this house, one needs to have a complete address such as house #, street name, and area location. Similarly, a domain name is an address to your website.
Did you know that the internet is a massive network of different devices, including desktops, laptops, mobiles, tablets, watches, and much more? Every device on the network communicates with the help of IPs. To distinguish among the devices, every gadget is assigned an IP address. Internet assigned IP addresses, which are a progression of numbers.
The IP address is assigned in such format:
64.049.68.9
If we use IPs instead of URLs to visit a website, imagine how difficult it would be for all of us to remember the numbers.
Domain name terminology was invented to take care of this issue. If you need to visit any website, you just need to type the domain address in the URL and click. For example www.rooted.com.
A domain name is mostly the brand name or company name to be used for a website. These can be a combination of words and numbers. These words and numbers are added with URL extensions such as .com, .co, .net, .org, etc. The shorter, trendier, and catchy the domain name, the easier it would be to remember and sell.
You already know that domain name matters and how much importance does it own. As all houses own a unique address and one wishes it not to be a complicated address, likewise domain names are addresses for your online presence and more attractive and preferable it would be if it is unique and straightforward.
Most houses are only numbered, and they have less popularity among folks. At the same time, a few of them are named to make it unique and easy to remember. Those houses also gain fame among the people. Similarly, to show online presence for your business, the domain names are used that should be as small and simple as they could get so that the people may remember and use them usually.
Either you do business physically or have an online shop, the art of selling and marketing your business is the same. To start with, what matters the most is a favorable location, unique name, and a catchy tagline. These are a few of those tactics that are used to capture the buyer at first sight. You must make sure the customer prefers you over others on the first impression. Quality comes after that.
Foremost, the buyer should think of reaching you, and that could only be done through the domain name you use. Better the domain name, more the appearances, and traffic at your site. Choosing a good domain name is just like picking the good toppings over your food. It is not as easy as it seems to be. Sometimes, it might get tricky and confusing. To avoid confusion while selecting from the list, look at the following factors that we brought for you. One should consider these points during the selection from a variety of choices.
Improving Brand’s Acknowledgement means that the more the domain name is like your outlet’s or brand’s reputation, the higher the brand recognition. Try to choose the domain name that simplifies the recognition for your brand. Remove extra characters. Keep it simple, short, and easy to remember. In this way, your brand would be more visible, and higher traffic you will get to see.
Your brand’s security should be increased and strengthened by ending the domain name with ‘.INC’. The domain names ending with.INC are considered authentic and more secure sites. Many sites end with.INC, but yours would be unique. One must protect his brand’s name, so nobody could dare to use it in defaming you. The reputation of businesses must be strong. Once it is lost, it becomes much more difficult to regain it. So, make sure your outlet is secured by using the domain name ending with ‘.INC’.